Digital transformation and the customer experience
- Menno Drescher
- Dec 23, 2021
- 1 min read
Seamless communication, creativity, and immediacy are key factors in the digital transformation of the customer experience. As customers face pandemic-induced circumstances driving accelerated digital adoption, companies are finding they must develop a strategy for digital transformation catering to the needs of the modern-day user. That user demands authenticity, personalization, and empathy.
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